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Gloria was a victim of Norman Bates.

While Gloria made out with the young Bates in her car outside of his and his mother's motel, Bates suddenly left to give his mother her 2:00 medication. After an apparent argument with his mother, Norman returned to the car and strangled her.

Gloria getting strangled by Norman Bates

Taking her to a nearby swamp, Norman dumped Gloria and the car into the river, drowning her.

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